The Creative Portfolio of Steve Farrar
I get to know a brands audience. I Study them. I come to understand and empathize with them. With this insight, I generate a simple and memorable core idea that helps solve a particular business problem. Then I translate that idea into all the relevant brand channels. From the strategic branding of companies and campaigns, to a series of interactions in software that delight the user and reinforce the brand, to multi-channel advertising campaigns that garner the publics interest and sell a product or idea. I help tell the emotional stories that motivate an audience to take an action, persuades them to a way of thinking, or help them become a better person. That’s what I do, and I call it reamping.